Eyelashes, we ladies are obsessed with them and not for their cat like function as whiskers being sensitive to touch and closing reflexively to protect the eye.... but more so with the mascara that defines them.
Most days we go out of our way coat, thicken, lengthen our bare lashes before leaving the house and it can't be helped. Mascara is that little black coat of self confidence that enhances not only your eyes but your day.
Over the years we (Kiss and Makeup staff) have all become equally obsessed with different mascaras as they fit our needs. Here’s our top picks of great Mascaras that live up to their hype:
RMS beauty defining mascara: A 100% all natural inky black formula with a delicate brush created through a blend of mineral pigments, plant based waxes and organic oils is a top choice for anyone with sensitive eyes. This mascara keeps lashes perfectly separated and defined. Just be sure to give at least 30 seconds to dry to avoid smudging it all over the place.
Ilia Mascara: A great everyday mascara that gives the most natural looking finish with length and volume. These mascara have top notch natural ingredients and is are also phenoxyethanol and gluten free. Your lashes stay soft, so this mascara is perfect for layering. Thandie Newton is a huge fan of this brand and mascara in particular.
Artist Touch Mascara is an innovative mascara is packed full of nutrient rich vitamins and natural ingredients which help create a dramatic, full, and thick set lashes. This water resistant mascara stays on all day and doesn't transfer onto your eyelids (thank you makeup goddess), but comes off easily with an oil based eye makeup remover.
Geisha Ink’s Silk Mascara is a new addition to our family. A formulation that delivers 5 times your natural lash length and volume and it’s build-able from all angles. It’s feather light, soft to touch, smudge proof, water resistant. Best of all comes off easily with warm water and a gentle massage.
Blinc mascara – aka Kiss Me mascara or that tubing one. If you're looking for a no-hassle, no-smudge mascara that you can take throughout your day with no re-application, Blinc mascara is your answer. Instead of painting your lashes like conventional mascaras, Blinc mascara forms tiny no-smudge, water-resistant "tubes" around your lashes. Once applied, these mascara tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Whether your daily activities take you from the office, to your sweaty workout or out to dinner, your lashes will look as good in the evening as they did when you first applied Blinc in the morning.
Cherry Blooms. A mascara unto its own. This one is not for the faint of heart as there are a few steps involved, but the end result is lashes like no other. This is a 3 step process that actually builds fibres onto your eyelashes adding crazy length and fullness. Artist's tip: Apply fibres to the tips of your lashes only!
The use of mascara can be traced back to around 4000 BCwhen the ancient Egyptians used Kohl to darken eyelashes, lids and brows to mask the eye, believed to ward off evil sprits and protect the souls.
Mascara as we think of today was created by cosmetic pioneer Eugene Rimmel in the late 1800's. The word rimmel actually means mascara in many languages. Interestingly across the Atlantic and at roughly the same time, in 1913, a man named T. L. Williams created a remarkably similar substance for his sister Maybel. This soon turned into a mail order company know as Maybelline. (Thanks Wikipedia).
Whatever your lash needs are, we have a mascara for you.
For a limited time enjoy 10% off when you use the code GETLASHED on checkout.