Face Serums

What's the deal with face serums?

Happy New Year to you all! With a new start to 2018, it's a great time to refresh your skincare routine with some fabulous new products! How about a face serum?

We all have heard of face serums and may even use a variety of face serums already, but what the heck are they are exactly used for? You are not alone in having no idea what a serum is. They can seem confusing... they're moisturizing, but you still need to use moisturizer. They can be oily, but it's not necessarily a face oil. Let's get down to the truth of serums. Here are the top three FAQs:

What is serum?
Serum is a skincare product that you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful and targeted ingredients directly into the skin. Due to being made up of smaller molecules, serums deeply penetrate the skin to deliver all the amazing benefits of concentrated active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles and fine lines. Goodbye signs of aging!

Is serum a moisturizer?
Yes and no. Serums can be loaded with moisturizing ingredients such as hyaluronic acid (an ingredient our bodies already naturally make) which helps to retain moisture in the skin. However they cannot exactly be classified as a moisturizer as they are not as rich as a cream which is designed to create a protective barrier on top of the skin. That's why we use our serums first. Lock in the good stuff!

How often should I use my serum?
Depending on the type and brand, most often we can use a serum day and night. At least once a day to cover the bases.

One last question I'd like to answer, one in which I used to ask myself - is it worth it to use a serum? ABSOLUTELY! When it comes to serums they are our skins BFF! Right before the holidays my skin was feeling absolutely sucked dry of moisture and completely lackluster. At the time I was using a beautiful face cream but not using a serum. I then decided to incorporate a serum into my routine (day and night) and I kid you not, about a week later my skin was completely transformed.... All thanks to the Själ Bio-Regeneratif-Serum (aka liquid gold). 

This serum is a 6-in-1 highly active energistic serum that focuses on cellular regeneration, lifting and wrinkles with the latest targeted peptide complexes, combined with malachite extract and Själ’s signature gemstone and mineral blend for protection, radiance, energy and even skin tone. Yes please!

So the moral of the story is... it's a great idea to incorporate a serum into your routine. Here are our other favourite serums you could try:

Tata Harper - Rejuventating Serum 

This award-winning, best-selling multitasking collagen treatment addresses multiple of aging by delivering the benefits of 7 anti-aging products in one serum. A concentrated formula of powerfully rejuvenating ingredients helps to reduce the look of fine lines and deep wrinkles while infusing the skin with Hyaluronic Acid, antioxidants and vitamins for a visibly healthier, more radiant appearance. Promotes a firm, youthful look, while supporting elasticity and helping to protect the skin from environmental damage. 

Susanne KaufmanHyaluron Serum Moisturizing

The highly concentrated, purely plant-based hyaluron serum supports the skin cells in retaining moisture. The perfectly balanced molecular structure of the hyaluronic acids fill the moisture depots of the skin with the maximum amount of moisture both on the surface and deep within the tissue. The lifting effect visibly reduces lines and wrinkles. The skin appears younger, smoother and firmer. For all skin types.


Nutrient Concentrate Skin Smoothing

The Susanne Kaufmann nutrient concentrate skin smoothing for velvety soft skin contains highly effective essences of marigold, camomile and thistle oil. The serum is especially suited to the needs of demanding skin. The plant hyaluronic acids of aloe vera sustainably supply moisture to skin prone to dryness and leaves behind skin that feels fresh. You will see the results immediately. Your skin looks nourished and feels velvety soft. Even a few drop of the precious concentrate are enough to give the skin a fresh appearance. The nutrient concentrate can be applied daily as an additional care product or also used as a special treatment.

Coola - Sunless Tan Anti-Aging Face Serum

Enjoy a natural-looking radiance year-round with our daily use 70%+ organic Sunless Tan Anti-Aging Face Serum. A potent blend of Argan Oil, Vitamin C, Hyaluronic Acid and plant stem cell cultures leaves skin feeling smooth, hydrated and glowing. Our streak-free and transfer-free gradual tan lasts up to 3 days and is great for use alone or added to your everyday face moisturizer for a buildable luminance. Go ahead, get glowing! 

Agent Nateur - Holi Oil Youth Serum

h o l i ( o i l ) WORKS. It PENETRATES deep into the skin to brighten, hydrate, reduce redness and wrinkles, HEAL scars and acne, PREVENT sun damage, correct hyperpigmentation and dark spots and REPLENISH collagen. h o l i ( o i l ) gives an INCREDIBLE glow and smells HEAVENLY.

Here's to a New Year and amazing skin!



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